Hugo Moreno

Why Gnosis

Hugo MorenoDublin, Ireland

Web3 native.
Based in Dublin.
Here to build it.

I’ve been on-chain for five years — MetaMask, Phantom, Jupiter, Gnosis Safe, NFT drops, Discord communities, DeFi protocols. I understand how Web3 actually works because I’ve lived it, not just studied it.

I grew up in Spain and moved to Dublin five years ago. The Gnosis App mission — a payment app for people who don’t think in dollars — is something I understand personally. I’m a student at DCU, studying Business Studies, and I create content across TikTok, Instagram, and X.

You’re building a social presence from scratch. I want to be the person who builds it with you.

TikTok & Reels Web3 Native 5+ Years On-Chain DCU — Business Studies Spain → Dublin

About

Born in Spain.
Based in Dublin.
Made for this.

Business Studies student at DCU, with a focus on marketing and digital strategy. Born in Spain, I moved to Dublin five years ago — which means I navigate two cultures, two languages natively, and financial systems that rarely agree with each other. That background shapes how I think about content: I make things for people, not algorithms.

I’ve been building and growing niche accounts across TikTok, Instagram, and X for years — studying what makes people stop scrolling, what keeps them watching, and what makes them share. At the same time I’ve been deep in Web3 since 2019: trading, minting, joining communities, watching projects explode and collapse. I know the culture from the inside.

What I bring to Gnosis is the combination of both — a creator who actually understands what I’m talking about.

TikTok Instagram X / Twitter CapCut Premiere Pro Figma Discord MetaMask

Web3 Native Short-Form Video Trend Spotting DeFi & Stablecoins Community Dynamics Content Strategy Crypto Twitter

🎓

Business Studies — DCU BSc Business Studies · DCU · Marketing & Digital Strategy · Dublin ✓

5+Years on-chain — Ethereum & Solana

3Active platforms — TikTok, Instagram, X

2+2Languages — native & learning

2Countries — Spain & Ireland

Content Strategy

How I'd build
the content engine.

A repeatable system, not random content. Web3’s hardest challenge is making complexity feel human — this is how I’d solve it in 30 seconds.

Education

Before Bitcoin, you stuffed money under a mattress or handed it to a bank. Most people are at that same crossroads with Web3 now. My job: bridge the gap. One concept, one video, zero jargon.

Explainers How-to Myth-busting

Product

Showing what Gnosis Pay and the Gnosis Card actually do — real transactions, real comparisons, real receipts. No marketing speak. Just proof.

Demo videos Comparisons Reviews

Culture

Dublin is full of people sending money home to Nigeria, Brazil, Colombia, Ghana. That’s the Gnosis user. Content that speaks to their reality — the fees, the delays, the friction — and shows there’s a better way.

Storytelling Spotlights Lifestyle

Mission

The system isn’t broken. It’s working perfectly for the people who designed it. Content that makes that real — and shows why Gnosis is the alternative.

Manifestos Opinion Vision

Content Work

This is what I’d
make for Gnosis.

Real content. Real formats. This is how I’d build the channel from day one.

The Strategy

The Gnosis Content
Playbook.

Gen Z doesn’t trust banks — they just haven’t found a better alternative yet. Gnosis is that alternative. The strategy: meet them where they already are, speak how they speak, and let the product prove itself.

Education first

One concept, one video, zero jargon. Build the audience that doesn’t exist yet.

Product as proof

Real transactions, real receipts, real comparisons. No marketing speak.

Culture & Gen Z

Gen Z already distrusts banks and thinks in digital-first. Content that meets them where they are and shows Gnosis speaks their language.

Mission-driven POV

The system isn’t broken — it works for the people who designed it. Gnosis is the alternative.

TikTok & Reels Short-form first Consistent voice Dublin-based

Content Ideas for Gnosis

Six videos I’d make
for Gnosis.

Specific hooks — not vague concepts. Ready to shoot.

TikTok & Reels◆ Ready to shoot◆ Gnosis Pay◆ Dublin-based◆ Web3 native◆ Short-form video◆ Day one◆ Real use cases◆ TikTok & Reels◆ Ready to shoot◆ Gnosis Pay◆ Dublin-based◆ Web3 native◆ Short-form video◆ Day one◆ Real use cases◆

I switched from
Revolut to Gnosis
Pay and here's
what nobody
tells you 👀

Watch now

TikTok & Reels

The Revolut Comparison

“I switched from Revolut to Gnosis Pay — here’s what nobody tells you”

Side-by-side real transactions. Fees. Rewards. No jargon. Just receipts. Targets anyone already on a neobank.

I spent a whole
day in Dublin
using only crypto.
Here's what
actually happened 👀

Watch

TikTok & Reels

Day in the Life

“I spent a whole day in Dublin paying for everything with crypto. Here’s what actually happened.”

Vlog-style real day — coffee, lunch, transport, groceries. Gnosis Card used every time. Honest, chaotic, shareable. Gen Z watches this format obsessively.

What is a
stablecoin?
30 seconds.
No jargon.
Just facts ✅

Learn more

TikTok & Reels

Plain-Language DeFi

“What is a stablecoin? Explained in 30 seconds for normal people.”

Fast-cut explainer series. One concept per video. Built for the 95% who have heard the words but never understood them.

Your bank charges
you to exist.
Here's what they
don't want you
to know 🏦❌

Find out

TikTok & Reels

Anti-Bank POV

“Your bank charges you to exist. Here’s what they don’t want you to know.”

Gen Z already distrusts banks — this leans into that energy and positions Gnosis as the alternative. Designed to get comments, quote-posts, and shares from people who’ve had the same frustration.

I asked 10 people
in Dublin how they
send money home.
Their answers
surprised me 👀

Watch

TikTok & Reels

Dublin Street Interviews

“I asked 10 people in Dublin how they manage their money. Their answers surprised me.”

Man-on-the-street format in Dublin city — real people, real answers about how they handle money day to day. Humanises the problem Gnosis solves and performs incredibly well on TikTok. No script, no studio.

I asked 10 people
in Dublin if they
trust their bank.
Nobody said
yes 🏦👀

Watch

TikTok & Reels

Do You Trust Your Bank?

“I asked 10 people in Dublin if they trust their bank. Nobody said yes.”

Same street interview format, different angle — tapping into the distrust Gen Z already has toward traditional finance. Sets up Gnosis as the natural alternative without ever saying it directly.

First 30 Days

What I’d actually do
from week one.

Built around shipping fast — because the first person to own a channel owns the audience.

Week 1–2

Listen & Map

Use every Gnosis product personally
Audit Revolut, Coinbase, Base, MetaMask channels
Map top-performing formats in fintech & Web3
Talk to three non-crypto people about blockers
Identify five formats best suited to Gnosis

Week 3

Build the Calendar

Draft a 4-week calendar for TikTok and Reels
Propose content pillars: Education, Product, Culture, Mission
Script and shoot the first three videos
Set up tracking — views, saves, shares, followers
Establish a daily engagement routine

Week 4

Ship, Engage & Report

Publish the first content series, monitor daily
Engage in comments, DMs, and conversations
Identify what’s resonating and what isn’t
Produce a Week 4 Report with data & learnings
Propose a 90-day plan from real data

Experience

What I’ve
built.

2019 – Present

Web3 Participant & Content Creator

Self-directed — on-chain since 2019

5+ years using MetaMask, Phantom, Jupiter, CoW Protocol across Ethereum and Solana.
Participated in dozens of NFT projects and Discord communities — studying what builds lasting audiences vs. what collapses.
Build and grow niche TikTok, Instagram, and X accounts — concept to post to performance analysis.

Nov 2024 – Present

Customer Assistant

Dunnes Stores — Dún Laoghaire, Dublin

High-volume customer service — clear communication and composure under pressure.
Works directly with managers on daily store operations.

Mar 2023

Independent Study, Digital Marketing

IADT — Dún Laoghaire

Attended lectures on SEO, social media advertising, and entrepreneurship — self-initiated.

Apr 2022

Independent Study, Digital Marketing

Technological University Dublin

Attended 3rd-year lectures in Digital Marketing, Sales, and Online Advertising — self-initiated.

Certifications

Bloomberg

Bloomberg Market Concepts

CFA Institute

Investment Foundations (in progress)

Google

Digital Garage — Fundamentals of Marketing

DCU Investment Society

AmplifyMe Finance Accelerator (2025)

Kubicle

Excel & Power BI Diploma (2025)

Leaving Certificate

Computer Science H1 (Python)

🇪🇸

Spanish

Native

🇬🇧

English

Native

🇩🇪

German

Beginner

🇯🇵

Japanese

Beginner

Hugo Moreno.

Web3 native.
Based in Dublin.
Here to build it.

Born in Spain.
Based in Dublin.
Made for this.

My application to
Gnosis.

How I'd build
the content engine.

Education

Product

Culture

Mission

This is what I’d
make for Gnosis.

The Gnosis Content
Playbook.

Six videos I’d make
for Gnosis.

What I’d actually do
from week one.

What I’ve
built.

Let’s build
together.

Hugo Moreno.

Web3 native.Based in Dublin.Here to build it.

Born in Spain.Based in Dublin.Made for this.

My application toGnosis.

How I'd buildthe content engine.

Education

Product

Culture

Mission

This is what I’dmake for Gnosis.

The Gnosis ContentPlaybook.

Six videos I’d makefor Gnosis.

What I’d actually dofrom week one.

What I’vebuilt.

Let’s buildtogether.

Web3 native.
Based in Dublin.
Here to build it.

Born in Spain.
Based in Dublin.
Made for this.

My application to
Gnosis.

How I'd build
the content engine.

This is what I’d
make for Gnosis.

The Gnosis Content
Playbook.

Six videos I’d make
for Gnosis.

What I’d actually do
from week one.

What I’ve
built.

Let’s build
together.